Traction: Get a grip on your Business – Gino Wickman


 Picture of cover of Traction.

Hardcover: 248 pages
Publisher: eos; 1st edition (October 8, 2007)
Language: English
ISBN-10: 0979799007
ISBN-13: 978-0979799006
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Would you like to improve your business? In Traction, Author Gino Wickman gives you advice on how you can. This advice is based on what he’s created called the EOS (Entreprenaurial Operating System). Upon reading this book, the system seems to be based on a common sense approach. He breaks this approach down into 8 chapters, each focusing on one aspect, or component of the system. These are as follows:

Vision – Where do you want your business to go, what is your focus? Communicating your goal.
People – Are the people working for you, the right people, doing the right job?
Data – Using the numbers (sales, customer complaints, etc). to determine how well you are doing.
Issues – What problems are you facing. This can be broken down into high level, department, individual.
Process – What are the major areas of your business (accounting, marketing, etc) and the processes under each of those processes
Traction – Getting everything lined up (vision, people, data, etc.) in order to make things move forward.

I think for someone who is struggling in their business, that this would be a helpful book. While I’ve never ran a business, I did work in the corporate world. It seems I was always expected to strive for leadership/management type positions, where I was more comfortable in the technical side of things. Putting me in as a manager, woudl have, according to the author, been the right person/wrong seat situation. The author does a good job of describing the ideas behind each concept and how to implement that concept. He provides charts, graphs, and questionnaires along the way to help you in defining your own business, and in putting these steps in place.

This book could be read by someone of any age. However, the target demographic would probably be business students, or business owners. It didn’t help me, as I’m a non business person, but I could see the value of it if I were. So check it out if you get the chance, and see what you think.

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