Review: Anywhere: How Global Connectivity is Revolutionizing the way you do business – Emily Nagle Green



Hardcover: 288 pages
Publisher: McGraw-Hill; 1 edition (December 14, 2009)
Language: English
ISBN-10: 0071635149
ISBN-13: 978-0071635141
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What is anywhere? Quite simply, it’s what we as people are moving toward as a civilization. Most of us are connected to the world in one way or another. There are some with their wireless phones, laptops. We have devices to track our locations from satellite and tell us where we need to go. This book sets out to inform businesses of what anywhere (connectivity) is, how they can achieve it, and where it could be heading in the future.

I’ve seen the changes that are leading to what this book describes.  My first job was involved in eletronic banking.  A person would boot up software on their PC, click a button to make payments, then a file was transferred via a modem to a database somewhere, where it would the be processed and paid.  Today, you can flip open your cellphone, go to almost any banking site, transfer funds, send payments, or check balances. 

The book while giving a lot of detailed information, keeps things simple enough for even a non-technical person to appreciate. The thing that grabbed me the most was some of the examples. One example, was of a pharmaceutical company that was manufacturing a pill bottle. This bottle would alert medical personnel and others when doses were missed.  While it sounds a bit out of an Orwellian Fantasy, I could see the value in this.  You have people who forget as they get older.  With costs of medicine running so expensive, you also have people skipping doses.  This would help curb that.  There were other examples though, such as being able to pay for parking, from your cell phone, or as happens now in some places with e-readers, going into a store and getting offers for specific products.

One section of the book focuses on the types of people to look for in anywhere.  As in marketing, there are those who have to be kicked dragging and screaming into using the new technologies.  There are those who want to use them, but will wait and see where things are going.  There are those who will be waiting in line the night before products go on sale. 

I found the book very interesting.  The most interesting part to me was all the thoughts about where the future could take us.  I could see this book being a real benefit to those involved in tech business, and even those in other businesses that could use technology to help them reach more customers.  For the average person, I’m not sure this book would hold a lot of interest, but for those like me who are interesting in tech products, I think you’d enjoy this book.

*Disclaimer* A special thanks goes out to Anna at FSB Associates for providing a review copy of this book. It in no way influenced my review.

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